Paratico December 17, 2012 – Polini Group creates its app for iPhone and Android that unifies the new 2013 catalog and price list in an innovative application accessible from smartphones, tablets and PCs. The Polini app allows authorized users to view images and product data sheets but also to calculate the trade discounts on the …
Old St Andrews Clubhouse is a premium blended Scotch Whisky crafted specially for us in Scotland from carefully selected malt and grain whiskies. It is uniquely packaged to focus on the buying trinity of whisky, golfing and gifts and the Old St. Andrews name gives us a high level of recognition.
It is a gift-able product, especially popular at tax free outlets, golfing destinations and premium gift outlets.
‘Clean as a whistle: both malts and grains are young but proudly so. Mouth watering: clear as the morning dew on the first green and no less grassy. Fresh and lacking any sort of pretentions. It has quality enough. (Score 90 – Brilliant)’
Jim Murray’s Whisky Bible 2006
The combination of premium alcohol spirit blends with uniquely attractive packaging creates a compelling purchase incentive for gift and souvenir buyers, which translates into a high shelf return for retailers.
Retailer return is important to us because we recognise that most purchasing decisions for gift and souvenir products are made at the point of sale and this desire-driven, impulse decision-making can be significantly influenced by the quality of display and merchandising.