The company
Polini Distillates, Wines & Beverages is one of the biggest groups in the D&B sector in Italy and among the biggest in Europe. The company manages a huge range of Private Labels & Premium brands, sold in more than 35 countries worldwide.
Background
Polini Group Italia was founded in 1967, in the vast province between Bergamo and Brescia, as a small family business founded by the Polini family.
As the years past the company expanded and developed priding itself on being able to adapt to the changing requirements of the market whilst still maintaing the ethos of a family business.
Without losing sight of its ethics and dedication to work, Polini Group Italia is currently managed by the new generation that has been able to evolve the company, combining the wisdom of ancient artisan production processes with cutting-edge automated production, in capable of producing 25 to 30 million bottles a year.
Development
At the beginning of the nineties the Polini Group Italia became heavily involved in the development of Private Labels making the company one of the leaders in the sector with over 150 brands registered in Italy and around twenty, with mass-appeal, registered in 35 countries worldwide.
More recently a desire to increase its presence in foreign markets has seen the company concentrate efforts on its main brands with targeted marketing and advertising investments.
Some examples of particular interest are VODKA 2Nite, sold mainly in north America and the Far East; Limoncello Liberty, and the division dedicated to aperitifs: MySpritz (in its two versions; “Classic” for mixing and “RTD” mixed and ready to drink as well as classic brands among which the first Italian Fernet “Fernet Vittone”acquired in the ninties directly from the Vittone family and relaunched worldwide.
Growth
In order to keep up with the fast and constant growth of the markets the company has invested heavily in infrastructure and technology with a view to automating the entire production chain.
THE MAIN HEADQUARTERS
- Italy
PLANT IN PARATICO (BS)
The two Italian production units are on a single site which was opened in 2009 and covers 57,000 square metres, of which 20,500 m² are covered, comprising of offices and warehouses.
The new building was purpose built with the main focus on logistics and production automation. Inside are the head offices, administrative and commercial staff, the R&D department, the production line – capable of producing 150,000 bottles a day – and the logistics platform.
POLINI & TRIDA WINERY
In 2021 the Group establishes the Polini & Trida Winery, a winery with over 100 years of activity and the experience of three generations in winemaking. Located in Villa Poma (Borgo Mantovano), Polini & Trida has a strong link with the territory, where the Traditional Mantuan Lambrusco IGP is produced.
JOINT VENTURE
- Spain
Another important production centre was launched in Spain in 2000. This second centre , with a covered surface of approximately 15,000 m², is dedicated to the handling of bulk products and their maturing process. It stores 15 million litres, approximately 40,000 barrels and over 350 high-quality wooden, traditional vats dedicated to the maturation process.
- Russia
In 2015, thanks to a large investment made in non-Euro markets, a Russian branch was opened called Polini Import Ltd . This was to import products directly via their Moscow based branch. Today the branch is one of the major importers of “Old world” beverages to Russia.
- Scotland
Another production centre was opened near Glasgow in Scotland. This is also dedicated to the maturing process but this time for Scotch Whisky. It has over 8,000 barrels of maturing Single Malt Whisky and a number of Blended Scotch Whiskies requiring between 3 and five years for maturing.
- Ireland
It has over 8,000 barrels of maturing Single Malt Whisky and a number of Blended Scotch Whiskies requiring between 3 and five years for maturing.
- Poland
The new headquarter has been founded in 2016, in order to manage the growing request on the Polish market. Actually the distribution has started also in the surrounding countries, like Ukraine, Slovakia, Romania.
- China
The corporate headquarter started his activities in 2019; the strategic plan is focused on the import of Polini branded products.
- Turkey
The commercial delegation began his activities in 2013; actually, according to the growing demand on the turkish market, a logistic hub has been developed in 2020 also to serve the nearby countries
- England
In 2016, a new production plant of LONDON DRY GIN started his activity. The enterprise directly manages the distribution and development on the UK markets.
PARTNERSHIP
- NEW YORK (USA)
The headquarters of New York and Houston are managing, since 2017, the import and distribution of the Polini branded products.
- Lithuania
The headquarter of Kaunas, founded in 2010, is running the distribution of Polini products in Estonia, Latvia and Lithuania
AGING
The spirits are matured in Oak barrels in the company’s cellars. The blends are produced in-house to ensure that the final product meets the client’s requests and recipies and to make sure there is no variation to the product over time.
In the cellars there are also production reserves maturing from between 7 and 14 years.
Professionalism
The “wet” and “dry” phases of product preparation and bottling have been designed to keep the two processes seperate. For this reason the company has six fully automated bottling production lines.
With a reserve stock maximum of over 1.5 million empty bottles covering more than fifty different formats, stored in secure warehouses, the Pollini group is able to ensure uninteruppted product supplies to cover all “unforseen” demands e.g. Clients special offers etc.
Projects
As well as having a top-rated production line the Polini Group Italia also offers consultation and collaboration services to help clients develop and produce products specifically designed for their markets. The company has a vast network of consultants, graphic designers and marketing experts that it can call upon to ensure winning image-coordination, labelling and packaging for products. Marketing and parallel investments such as event organisation to increase product awarness and create brand growth.
Brands
Selection
Non-stop production line scrutiny, superb prime material choosing and careful suppliers selection. These are the fundamental strategies of the Polini Group Italia.
Awards
The high quality of the products has been widely recognised internationally.
These are some recent examples:
- Year 2022 London Spirits Competition – Silver Award: MySpritz Traditional
- Year 2022 London Spirits Competition – Silver Award: Limoncello Liberty
- Year 2022 London Spirits Competition – Silver Award: Sambuca Iseo
- Year 2022 London Spirits Competition – Silver Award: Glen Forest Scotch Whisky
- Year 2022 London Spirits Competition – Bronze Award: Higuana 12 Rum
- Year 2022 London Spirits Competition – Bronze Award: Proud Irish Whiskey Blended
- Year 2022 London Spirits Competition – Bronze Award: London Burning Gin
- Year 2022 London Spirits Competition – Bronze Award: XO Brandy Riserva 14 Anni Vecchia Rovere
- Year 2022 London Spirits Competition – Bronze Award: Proud Irish Whiskey Single Malt
- Year 2022 London Spirits Competition – Bronze Award: Shamrose Irish Whiskey
- Year 2022 World Spirits Award – Gold Award: MySpritz Traditional
- Year 2022 World Spirits Award – Gold Award: Limoncello Liberty
- Year 2022 World Spirits Award – Gold Award: Higuana 12
- Year 2022 World Spirits Award – Gold Award: Sambuca Iseo
- Year 2022 World Spirits Award – Gold Award: Proud Irish Whiskey Blended
- Year 2022 World Spirits Award – Gold Award: Glen Forest Blended Scotch Whisky
- Year 2022 World Spirits Award – Silver Award: London Burning Gin
- Year 2022 World Spirits Award – Silver Award: XO Brandy Riserva 14 Anni Vecchia Rovere
- Year 2022 World Spirits Award – Silver Award: Proud Irish Whiskey Single Malt
- Year 2022 World Spirits Award – Silver Award: Shamrose Irish Whiskey
- Year 2021 Hong Kong International Wine & Spirits – Best Rum 2021: Higuana 12
- Year 2021 Hong Kong International Wine & Spirits – Gold Medal: Higuana 12
- Year 2021 Hong Kong International Wine & Spirits – Silver Medal: Xo Brandy
- Year 2021 Hong Kong International Wine & Spirits – Silver Medal: Limoncello Liberty
- Year 2021 Hong Kong International Wine & Spirits – Gold Medal: Glen Forest
- Year 2021 Hong Kong International Wine & Spirits – Silver Medal: Proud Irish Single Malt
- Year 2021 Hong Kong International Wine & Spirits – Silver Medal: Proud Irish
- Year 2021 Hong Kong International Wine & Spirits – Silver Medal: Shamrose
- Year 2021 Bruxelles Spirits Selection – Gold Medal: Higuana 12
- Year 2021 Bruxelles Spirits Selection – Gold Medal: Proud Irish
- Year 2021 Bruxelles Spirits Selection – Silver Medal: London Burning
- Year 2020 London Spirits Competition – Silver Medal: Goccia Nera (81 points)
- Year 2020 London Spirits Competition – Bronze Medal: Glen Forest (66 points)
- Yera 2015 2 Nite Tuscan Peach Flavored Vodka 87 points “Highly Recommended”
- Year 2015 International Review of Spirits Award Tastings Silver Medal
- Year 2015 I.S.W. Silver Medal Vermouth white “Gaetano” Polini
- Year 2014 I.S.W. Silver Medal My Spritz 1 liter 11 vol
- Year 2013 International Review of Spirits Award Tastings Gold Medal 2 Nite Coffee Espresso Vodka “Best Buy”
- Year 2013 2 Nite Alpine Mint Vodka 92 points “Exceptional”
- Year 2013 International Review of Spirits Award Tastings Gold Medal
- Year 2013 International Review of Spirits Award Tastings Silver Medal 2 Nite Sicilian Blood Orange Vodka 87 points “Highly Recommended”
- Year 2013 International Review of Spirits Award Tastings Bronze Medal 2 Nite Premium Vodka 83 points “Recommended”
- Year 2013 I.S.W. Silver Medal Sambuca Polini
- Year 2013 I.S.W. Silver Medal Limoncello Liberty
- Year 2012 International Spirituosen Wettbewerb (I.S.W.) (Colonia) – Gold Medal Limoncello Liberty
- Year 2013 World Spirits Competition
- Bronze Medal Vodka 2 Nite Alpine Mint Vodka
- Year 2012 Double Gold Medal Vodka 2 Nite Sicilian Blood Orange Vodka World Spirits Competition
Quality
BRC – IFS certified reliability and quality control
In the beverages industry quality is of utmost importance, cost control is constant, production continuous and international rules and regulations extremely severe. These are the fundamental rules of the game. Polini Produzioni Srl, the production arm of the Polini Group, has, at its core, the persuit of excellence. This is why the various stages of the production process have been brought ‘in-house’ to ensure quality and efficiency every step of the way.
The British Retail Consortium (BRC) and the International Food Standard (IFS) certificates are the bench marks developed by the Large Scale Distribution industry ensure their suppliers meet the quality, safety and regulatory requirements that govern the food and drink industry.
For ten years now Polini Production has been awarded a high ranking by both organistations. Receiving “Higher” certification from both the IFS and the BRC.
Thanks to the extremely tight checks made by the internal quality control office and external checks by our Large Scale Distribution clients all the production stages are continuously monitored, from stock piling to maturing through to production and distribution. Most of which is automated thanks to the large investments made in this area.
Enviroment
To reduce the carbon footprint of the company 5000 m² of solar panels were installed on the roofs of the plant which produce nearly twice as much energy as that consumed.
We are also very careful to choose where possible companies that use sustainable production processes with particular preference given to companies using bio-fuels for the distillation of cereals or short distance production chains to reduce as much as possible the movement of the product.
Polini Group Italia and Polini Produzioni are certified BIO, guaranteeing a completely organic supply chain for some product lines
An important milestone in the history of Polini, obtaining the BIO certifications has allowed the Paratico (BS) plant to inaugurate a new line of completely organic products.
The certification process covered the whole of 2021: the company has established some procedures to have an alternation between traditional and organic production, ensuring the maintenance of its quality standards. This is because no promiscuity is allowed between the two productions.
The company is working to develop a portfolio of BIO products. The first products being designed to be marketed and labeled BIO are vodka, gin and pure “buongusto” alcohol.
Driven by a vision of a sustainable future, we are proud to announce that
Polini distillates, wines & beverages
has drastically reduced the use of plastic cups and bottles for water/drinks within the company, through the distribution of aluminum “urban bottles” combined with purified water dispensers.
This takes part of an ecological business philosophy, which has led the company to implement a great future project over the years, which includes:
. a 5000 square metres PV system, located on the roof of the company, which produces about twice the daily energy consume.
· aproduction management based on recycling maximization, combined with consumer awareness of product labels, in order to respect the environment and eco-sustainability.
